Our story

We put the whole craft in one box.

Syq began with a simple frustration: starting to bead meant buying beads, cord, findings and tools from a dozen different places, with nothing to tell you how they fit together. So we made the box we wished we'd had — everything you need, plus a guide that actually teaches you. String your style.

Explore the kits
A calm beading studio workbench with beads sorted into dishes
What we believe

Made with intention

Our own palettes

Every colourway and motif is designed in-house. Original Syq work, never imitations of other brands.

Teaching first

We build kits around the guide, so a first-timer can finish something they love without frustration.

Nature & geometry

We keep our designs to public-domain geometric and natural forms — timeless and our own.

Honest by default

Clear age guidance, allergy notes and decorative-only labelling. We say what's in the box.

Threading beads onto cord with the help of a guide
The guide

A teacher in every box

Every kit includes an illustrated, step-by-step PDF guide. It covers measuring and sizing, planning your colour run with the included templates, threading cleanly, and finishing with a secure knot or clasp — with photos at each step.

  • Photo walkthroughs for every technique in the kit
  • Sizing and layout templates you can reuse
  • Tips for fixing common first-timer mistakes
The company

Who we are

Legal entity
S Y Q LIMITED
Incorporated
2013
NZ Companies Office No.
4346540
NZBN
9429030316362
Registered office
11 Shelby Place, Long Bay, Auckland, 0630, New Zealand
Governing law
New Zealand